Let's face it, everyone loves shopping and social media is an immediate influence (#ootd) when trends hit the season. Social media is one of the most important channels used to interact with current customers and introduce a company to new customers.
As a staple in ecommerce and online fashion, Bluefly needed a boost in engagement and exposure. The company’s recent rebrand led to an updated social media strategy to encourage sales and create a strong social bond with the customer. A fully-integrated social media marketing campaign, along with the success of fresh content creation resulted in new followers and business opportunities for the online marketplace.