ABOUT ME
I am a product designer based in Austin, TX, with over 7 years of experience across both scrappy startups and large corporate teams. I design end to end experiences across B2B, B2C, and D2C products, turning complex problems into intuitive, high performing digital solutions. My toolkit spans user research, wireframing, prototyping, and product strategy, all grounded in creating experiences that feel clear, thoughtful, and genuinely useful.
I do my best work at the intersection of design and business, where user needs meet real world goals. I love helping brands shape cohesive, user centered products that not only look good, but drive growth and create lasting impact. My approach is rooted in clarity, purpose, and a healthy dose of creativity.
Outside of design, I am usually moving, exploring, or collecting inspiration. You can find me playing pickleball, volunteering at an animal sanctuary, wandering museums, or traveling somewhere new with a coffee in hand. I am a big believer that karaoke counts as a personality trait, and that the best ideas often show up when you are living a full life outside the screen.
All of that spills into my work. I care deeply about how things feel, not just how they function. I notice the small details. I design for real people, because I am very much one of them.
Whether you want to collaborate or just say hi, I am always happy to connect.
EDUCATION
Fashion Insititute of Technology
BFA
2010
WORK HISTORY
Zyro
Head of design
2024 - present
Wimm
Lead product designer
2019 - 2024
Thirty Madison - Keeps
Senior product designer
2020 - 2023
Thirty Madison - Cove
Senior product designer
2020
Resident
Lead product designer
2019
PVH
Senior UX/UI designer
2018
Bluefly
Lead UX/UI design consultant
2015-2018
SKILLS
Creative direction
Product design
Product strategy
UX/UI
Interaction design
© Lina Yang. All Rights Reserved.