Hi. I’m Lina, a Senior Product Designer based in Austin, Texas. I've spent the last 10+ years making complicated experiences feel simple, honest, and worth a click. I lead with strategy, obsess over the small moments that make people smile, start with real problems, and ground every decision in outcomes that actually matter.

01/

ZYRO

Personalized AI web app experience that earns you rewards

02/

KEEPS

E-commerce brand refresh and quiz consultation for men's hair loss

03/

COVE

Marketing and site experience for a migraine brand

04/

NECTAR SLEEP

E-commerce rebrand for a matress company now known as Resident

05/

BLUEFLY

E-commerce user experience for discounted online fashion brand

06/

TAYNE LAW GROUP

Logo and redesign for a law group based in New York

07/

SPEEDO

Navigation redesign and web guidelines for swimwear

MISCELLANEOUS WORK

VIA GELATO HAWAII

Branding and logo design for a gelato food truck based in Hawaii

JOSÉPHINE COSMETICS

Makeup brand content & packaging

KENNETH COLE

Web and email marketing for fashion brand

© Lina Yang. All Rights Reserved.